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Tom Feltenstein with Ed Rensi retired CEO McDonald's Corp. Worldwide
"I've spent the last 30 years preaching my Neighborhood Marketing philosophy to thousands of restaurants and retail establishments, both large and small. I'm constantly on the lookout for vendors that understand database marketing and how companies can mine the gold that exists in their own neighborhood. I can honestly say that Better Mail, utilizing the patented Smartmix Technology, is just such a vendor.

If you want double digit same store sales increases; if you want 10, 15 and 20% redemptions on all your direct mail efforts, then I say, Try Better Mail!" ……

Tom Feltenstein
Ed Rensi, (L) Keynote Speaker and Retired President / CEO of McDonald's Corporation Worldwide with Tom Feltenstein (R), CEO Power Marketing Academy at the 2003 Neighborhood Marketing War College
 
Tom Feltenstein
CEO, Power Marketing Academy
 

Tom Feltenstein has championed the Neighborhood Marketing philosophy for four decades. He has always believed in thinking small and acting locally. He has held the strong belief that, as a business owner, all you need for success can be found within your own four walls. He's a passionate advocate of customer service; both for your external customers as well as your "internal customers", your employees.

Tom has consulted to Fortune 500 companies, served as a senior marketing executive with both McDonalds and Burger King, and senior vice president of Bozell Advertising.

As founder of Power Marketing Academy he educates and consults businesses in the industries of retail, hospitality, and service. Power Marketing Academy conducts clinics, seminars, strategy sessions, and trainings. As founder of Neighborhood Marketing Institute, he established himself as the foodservice and hospitality industry's foremost marketing educator.

Tom has received acclaim from the media for his underdog-marketing tactics from Larry King, David Letterman, FOX News, US News & World Report, Lou Dobbs, CNN's Tips from the Top, Wall Street Journal, USA Today, and others.

He has counseled industry leading organizations such as: Ben & Jerry's, Texaco, Hyatt Hotels, Disney, Coke, Pepsi, Wendi's, the International Franchise Association, Wolfgang Puck, Subway, Jani King, LA Weight Loss Centers, Liberty Tax Services and many more.

He is a renowned speaker, coach and strategist and a widely published author. He's written eleven books, including the 10-Minute Marketer's Secret Formula (Entrepreneur Press, 2005) and 401 Killer Marketing Tactics to Increase Sales, Maximize Profits and Stomp Your Competition (McGraw-Hill, 2005).

Tom Feltenstein with Ed Rensi retired CEO McDonald's Corp. Worldwide
 
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