| Better Mail was developed as
the perfect solution to the marketing challenges faced by local store
business operators who find themselves stretched for time and resources.
The Better Mail program is a patented
direct mail software interface that utilizes the latest digital
print technology, (VDP) Variable Data Printing
combined with Local Radius Target Marketing to generate double digit
response rates - 20% on average.
Our patent was awarded because we are the only
application to successfully combine Variable Data Printing with
Local Radius Marketing into an online user interface for the small
volume mailer.
(VDP) Variable Data Printing,
in its’ simplest form is personalized mail - ie: "Hello
John, Welcome to the Neighborhood. In its’ more complicated
form, full versioning, there are differing amounts of customization
(text and images) for different markets. We offer both.
Accepted industry standards for response rates
using VDP are double and often 10 to 15 times those
of traditional direct mail.
By combining VDP with Local
Radius Marketing - Targeting only your most profitable prospects
(those who live and work within a 1 to 7 mile radius of your location
or jobsite) we have eliminated waste, and maximized ROI on your
direct mail efforts.
At the same time, we have streamlined the process
by building it into an online program that is exceptionally easy
to execute, and affordable.
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